Livescribe Pulse™ Smartpen Makes Nationwide Retail Debut
Pulse will be available at Target, Amazon and major college bookstores
OAKLAND, Calif.– June 23, 2008 – Livescribe Inc. today announced its national retail rollout for the Pulse™ smartpen, with availability at Target, Target.com, Amazon.com, and major college and university bookstores supported by The Douglas Stewart Company.
"Our partnerships with Target, Amazon, and Douglas Stewart will greatly expand the availability of Pulse smartpens and accessories to consumers across the country,” said Byron Connell, chief marketing officer at Livescribe. "At Target stores, consumers will be able to see the Pulse smartpen first hand and learn more about its capabilities through an interactive video demonstration."
Target and Target.com
Target is proud to be the exclusive mass retail channel for the launch of the Pulse smartpen. The Pulse smartpen, dot paper, and accessories will be available in the Electronics department at Target stores nationwide and through Target.com beginning July 13.
Amazon.com
Starting July 1, the Pulse smartpen, dot paper, and accessories will also be available for purchase through the nation’s largest online retailer, Amazon.com. To purchase a Pulse smartpen, customers may go to www.amazon.com on July 1.
”We are excited to offer the Pulse smartpen to Amazon’s millions of customers. Pulse is ideally suited for journalists, lawyers, physicians and anyone who uses pen and paper,” said Tim Bender, executive vice president of sales at Livescribe. "Amazon is a trusted consumer brand and offers an easy and convenient online shopping experience.”
The Douglas Stewart Company
When college students head back to campus this fall, they will find Livescribe’s Pulse smartpen in select university bookstores and computer stores through The Douglas Stewart Company, a leading distributor of computer products and consumer electronics to the education market."The Livescribe Pulse smartpen is a great productivity and learning tool for today’s college student,” said Jack Bahlman, vice president of sales and marketing for The Douglas Stewart Company. "In lectures, Pulse captures everything you write and hear, making it incredibly useful and easy for students to review notes and prepare for exams.”
The Pulse smartpen captures handwriting and simultaneously records audio and synchronizes it to the writing, so users never miss a word. Pulse is available in two models. Priced at $149, the 1GB model provides storage for over 100 hours of recorded audio. At $199, the 2GB model doubles the storage capacity and provides more flexibility for downloading future applications. In addition to the Pulse smartpen, consumers may also buy Livescribe dot paper and the latest accessories, such as the Premium Leather Case ($24.95), 2-Pack of Journals ($24.95), 4-Pack of College-Ruled Notebooks ($19.95) or 5-Pack of Ink Cartridges ($5.95).
The Pulse smartpen, dot paper and accessories are also available for purchase at www.livescribe.com.
About Livescribe
Located in Oakland, Calif., Livescribe has developed a new low-cost mobile computing platform that enhances productivity, learning, communication and self expression for anyone that uses pen and paper. The Pulse smartpen revolutionizes the act of writing by recording and linking audio to handwriting, so users never miss a word. Livescribe was founded by Jim Marggraff, the inventor of paper-based computing. For more information, visit Livescribe at www.livescribe.com.
About Anoto Group AB
Anoto Group is the world leader in Digital Pen and Paper technology and inventor of the first commercialized Digital Pen and Paper system allowing quick and reliable transmission of handwritten text from paper to digital media. Anoto works with a global network of partners focusing on user-friendly forms solutions for efficient capture, transmission and storing of data for a variety of business segments including healthcare, banking and finance, transportation and logistics, government and education. The Anoto Group has around 100 employees, offices in Lund (head office), Boston and Tokyo. Major shareholders are Norden Technology A/S, Robur and SEB. The Anoto share is traded on the Mid Cap of the OMX Nordic Exchanges in Stockholm under the ticker ANOT. For more information: www.anoto.com
About The Douglas Stewart Company
The Douglas Stewart Company (www.dstewart.com) is the largest distributor and marketer of computer products, consumer electronics and school supplies exclusively serving the education market. The Douglas Stewart Company links more than 185 manufacturers with over 4,500 academic resellers in the United States and Canada. Based in Madison, WI and founded in 1950, The Douglas Stewart Company is a privately held, woman-owned business.
Press Contact:
Jody Farrar
A&R Edelmen for Livescribe
650.762.2925
jfarrar@ar-edelman.com
